Client testimonials are one of the most powerful tools you can use to build trust and attract new customers. A genuine, well-filmed testimonial gives people something that no advert can: real stories from real people.
But the secret to a great testimonial video isn’t just in the lighting or the camera work. It’s in the questions you ask.
At Sherbert Lemon, we’ve helped businesses across Blackpool capture authentic, engaging client stories on film. Here’s how to ask the right questions to get meaningful answers that connect with your audience.
Why Testimonials Matter
Before diving into the questions, it helps to remember why client testimonials are so effective.
People trust people. Hearing someone describe their experience builds credibility and shows what working with you actually feels like. It moves your brand from “we say we’re great” to “here’s proof that we are.”
A strong testimonial can:
- Build trust with new audiences
- Showcase real results
- Highlight your values in action
- Humanise your brand
Setting the Scene
Before you start filming, make your client feel comfortable. Remind them that it’s not about perfection, it’s about honesty. A relaxed, natural delivery always feels more genuine than a scripted one.
Tips before filming:
- Have a short chat off-camera first
- Use open, conversational questions
- Keep the camera at eye level for a natural look
- Avoid over-directing or rehearsing lines
Now, let’s look at the questions that get the best results.
The Best Questions to Ask During a Client Testimonial
1. Can you tell us a bit about your business and what you do?
This helps set the scene for viewers. It gives context and introduces your client as a real, relatable person rather than just a name on the screen.
2. What challenges were you facing before working with us?
This question encourages honesty and helps viewers understand the problem your service solved. It’s also great for showing empathy — that you understand client pain points.
3. Why did you choose to work with us?
This is where trust-building happens. It lets your client describe what made you stand out, whether it was your approach, creativity, communication, or results.
4. What was the process like?
Hearing a client describe the journey — from briefing to delivery — helps potential customers imagine what working with you will feel like. It also highlights your professionalism and collaboration style.
5. What results have you seen since the project launched?
This is where you show the impact. Whether it’s improved sales, brand recognition, or engagement, specific results add weight and credibility.
6. What stood out most about working with us?
This question invites your client to speak from the heart. Maybe it was your attention to detail, your responsiveness, or how easy the experience felt. These insights often make the most compelling soundbites.
7. Would you recommend us to others? If so, why?
A simple but powerful closer. It reinforces confidence and provides a clear call-to-action for anyone watching.
Bonus: Capture Natural Moments
Some of the best moments happen between questions. Keep the camera rolling a little longer after each answer to capture genuine smiles, laughter, or spontaneous comments. These snippets make the video feel authentic and human.
How to Structure the Final Video
At Sherbert Lemon, we often recommend a simple structure for testimonial videos:
- Introduction:Who they are and what they do
- The Challenge:What problem they had
- The Solution:Why they chose you
- The Outcome:The results or transformation
- The Recommendation:Why they’d encourage others to work with you
This flow tells a mini story — one that builds trust, keeps attention, and ends with a positive emotional note.
Final Thoughts: Real Stories Build Real Trust
When filming a client testimonial, your goal isn’t to create a perfect ad. It’s to share an honest story that other people can connect with.
By asking the right questions and keeping things natural, you’ll create content that feels genuine and powerful.
If you’re a Blackpool business looking to capture your own client stories, Sherbert Lemon can help you plan, film, and edit testimonial videos that showcase your brand in the best light.
See our video work or get in touch to start your next story on film.