Victrex
Make the Grade
Targeting professional food & drink equipment designers and engineers with Victrex’s high performing plastic polymer solutions
Victrex asked us to create a call-to-action campaign vehicle to reach specialised audiences for their PEEK polymer and PEEK-based APTIV Films & VICOTE Coatings.
We needed a message that could speak to designers and engineers of professional food & drink equipment, ranging from barista coffee machines to restaurant fridges.
It was a specialised, technical audience. Equally, there was a range of applications within the food & drink industry that could benefit from Victrex’s films and coatings.
We needed to understand the different customer bases, their needs, challenges and current problems which the PEEK range of polymer plastic products could solve.
Using stats and insights from our research, and our in-depth discovery session approach, we analysed the full market context.
We took the deep dive into issues from regulatory compliance, food safety and health & well-being, to processing & technology, convenience, cost and market growth.
Using stats and insights from our research, and our in-depth discovery session approach, we analysed the full market context.
We took the deep dive into issues from regulatory compliance, food safety and health & well-being, to processing & technology, convenience, cost and market growth.
We responded with a campaign focus on high performance and consistency in challenging situations. It worked beautifully across the board, from fridge compressors to coffee machine filters.
This gave us a strong platform to ‘make the grade’ with the core attributes of Victrex’s products for food & drink equipment design in completely different scenarios.
We could go from speed ice skating to the perfect metal-free cup of coffee with a consistent message throughout the project which encompassed:
- Messaging
- Static imagery
- Animated imagery
- Video
- Web design
We love to dive deep into a client’s business so we can evolve with you, move with the times and continuously offer the creative solution of the moment for your business.
We are with you end-to-end from concept to execution, and for the long-term. ‘Make the grade’ is a classic example of that as we work on up-dates from a focus on quality to a focus on cost-saving in today’s market.
“They constantly exceeded our expectations across a wide range of web design projects. Their desire to understand a project puts them ahead of his competitors proving work that truly reflects the company, its ethos and values. Both fast and efficient, they always provide a reliable service and are an agency I would highly recommend.”
Charlotte Drake
Marketing Manager
Victrex