Bringing financial modelling to life

Client

Cortus Advisory is a UK-based consultancy that specialises in financial modelling and strategic analysis. Their work helps businesses, investors and developers make informed decisions based on solid data and insight.

The Challenge

Financial modelling is often seen as complex and difficult to explain. Cortus wanted a video that would make their approach easier to understand, showing the real people behind the process and how they add value to their clients.

Our Approach

We worked closely with the Cortus team to plan and produce a clear and approachable explainer video.

• Filmed interviews: we developed a series of guided questions to draw out natural, confident answers and keep the message focused.

• Screen recordings: added to help visualise the financial modelling process and provide context to the discussion.

• Editing and pacing: shaped the story to highlight key points while keeping the video concise and engaging.

• Visual consistency: colour grading and branding aligned with Cortus’ professional identity.

The Outcome

The finished video helps Cortus explain a technical subject in a simple, human way. It’s now used on their website and in client presentations to introduce their service, build credibility and open new conversations.

“We recently worked with Sherbert Lemon on a 6-minute video covering a fairly dry and technical subject (Financial modelling!)—and they absolutely nailed it. The quality of the final product was outstanding, and they managed to bring clarity and engagement to a topic full of jargon. They were incredibly responsive throughout the process, giving us real confidence, especially as this was our first project of this type. The support they provided also helped our presenters shine. We would definitely recommend them and fully expect to work with them again.”

Louise Phillips – Marketing
Cortus Advisory Group Limited