Logo Design in Blackpool: How to Choose the Right Agency for Your Brand
Your logo isn’t just a symbol it’s the start of your brand story. From your website header to your business cards, it shows up everywhere. Which is why choosing the right logo design agency isn’t something to take lightly. For businesses in Blackpool, the right design partner can help you create a brand identity that’s not only eye-catching but built to last.
Here’s what to look for, what to avoid, and how you can make a confident choice when investing in your visual identity.
First, What Makes a Good Logo?
Let’s start with the basics. A strong logo is:
- Recognisable – You want customers to remember you.
- Flexible – Works across all platforms and media, large and small.
- Timeless – Avoids trends that will date quickly.
- Relevant – Fits your sector, your tone, and your audience.
- Simple – The best logos are often the simplest.
It’s easy to underestimate what goes into good logo design. But great logos don’t just happen they’re the product of research, strategic thinking, and smart creative choices.
What to Look For in a Logo Design Agency
If you’re looking for logo design in Blackpool, here are five key things to consider when choosing the right agency.
1. A Strong and Varied Portfolio
Start by checking the agency’s past work. You want to see versatility an ability to tailor the design approach to each client, rather than sticking to one style.
Take our project with Harkness Photography (Business Website), a family-run studio looking for a brand that felt both classic and contemporary. We created a visual identity that captured their timeless style with a touch of modern elegance a logo that complements their refined photography, without overpowering it.
Compare that to our work with Davilor (Company Website), a cutting-edge tech brand that needed something sleek, minimal and modern. Their logo is stripped back and geometric completely different to Harkness, because the brand required it.
And then there’s Tailored Creatives, a brand rooted in high-end event styling. The logo is bold and fashion-led, making a statement while staying versatile enough for digital and print.
The takeaway? A good agency doesn’t have a “look.” It has a process and that process leads to the right outcome for each client.
2. A Clear, Collaborative Process
Great design doesn’t happen in isolation. An agency should guide you through the process step by step, asking the right questions and involving you in the decision-making.
Before designing anything, we believe in listening to what you do, who you serve, and what sets you apart. It’s not about ticking boxes or rushing to a result. Whether it’s branding a start-up or refreshing an established business, the right process is grounded in discovery and dialogue.
Ask any potential agency:
- How do they approach the briefing stage?
- Do they offer moodboards or concept rounds?
- How many revisions are included?
- What deliverables will you receive?
If they can’t answer clearly, that’s a red flag.
3. Local Understanding
Working with a Blackpool based agency means more than just convenience. It means working with people who understand the local landscape, audience, and style.
Whether your customers are locals, tourists, or a mix of both, a design partner based in Blackpool will naturally understand your market. That context is often missing when working with remote freelancers or low-cost overseas services.
Plus, being able to pop in for a face-to-face meeting (or even just a proper Zoom call) can help speed up the process and build trust.
4. Real Value Over Low Price
We get it, budgets matter. But when it comes to your logo, cheap can end up being costly. Many budget services offer off-the-shelf designs or reuse templates. That might work for a quick fix, but it won’t set your brand apart.
Instead, look for value:
- Are you getting multiple file types?
- Will your logo work in mono, reversed, or on different backgrounds?
- Will you receive brand guidelines?
- Is the work custom-built or adapted from stock?
Think long term. A professionally designed logo can last 10 years or more. It’s worth investing in.
5. Aftercare and Brand Support
Designing a logo is the start, not the end of your brand’s journey. A good agency should offer ongoing support if you need it, whether that’s creating brand collateral, designing your website, or rolling your new identity out across social media.
It’s worth asking:
- Can the agency help with brand roll-out?
- Do they offer services like video, content, or campaign work?
- Are they available if you need updates down the line?
A logo is just one part of your brand, choose a partner who sees the full picture.
Final Thoughts: Choosing Confidence Over Convenience
There are plenty of ways to get a logo these days, from cheap online generators to freelance marketplaces. But if you want something meaningful, effective, and built to last, your best bet is working with a local design agency that understands your business and your audience.
If you’re based in Blackpool and want a logo that feels right for your brand, not just right now, but in the future too, take your time, do your research, and don’t be afraid to ask questions.
Want to see more?
You can explore more examples of Blackpool logo design on our work page, or get in touch if you’d like to chat about your project.
📞 Call us on 01253 200 980
📧 Email hello@sherbertlemon.co.uk
💻 Visit us: sherbertlemon.co.uk