Blackpool FC Sponsorship Film

Client / Project Overview

Blackpool Football Club appointed Sherbert Lemon as their Creative Agency for the 2025/26 season. Our first project was to produce a promotional video spotlighting the club’s sponsorship packages to attract new potential partners. The film was premiered at The Backlot Cinema in Blackpool on the IMAX screen.

The Challenge

The video needed to do more than just sell sponsorship benefits. It had to:

• Communicate the value of joining the sponsorship programme

• Capture the pride, passion, and rich history of Blackpool FC

• Resonate with both long-standing supporters and new business partners

• Deliver impact in a short format suited for cinema screening

Our Approach

We developed a narrative that blended the past and present. By weaving together historic club footage with newly filmed content, we created a story that honoured tradition while showcasing the club’s exciting future. Our team carefully scripted and edited the film to balance emotional resonance with clear commercial messaging.

The Solution

A cinematic short film designed for the IMAX experience:

• Featured iconic moments from the club’s history

• Combined with new, high-quality footage of the stadium, players, and fan experience

• Positioned the sponsorship programme as a way for businesses to be part of the club’s legacy and future

The Results

The finished film delivered on all objectives:

• Premiered to an audience of sponsors and partners at The Backlot Cinema

• Praised by the club for its impact, storytelling, and professional finish

• Positioned Blackpool FC as a forward-thinking club while staying rooted in its heritage